The Area Manager is responsible for the smooth operation of a number of stores in a certain region or geographic area. Area Managers create and implement business development plans with the ultimate goal being to increase sales.
Essential parts of an Area Manager’s job description:
- The Area Manager needs to have impeccable management skills and a lot of experience managing larger teams.
- As they will often lead teams from a distance, and are less hands-on than Store Managers, they need to be great communicators who can train and educate others in effective execution.
- An Area Manager needs to be highly strategical and sales oriented, capable of overseeing the big picture and directing different teams and management layers.
- Sometimes also called Regional Manager, Area Managers are often employed by larger corporations that have several stores or offices within a particular region.